fXceed

ORIGINALLY POSTED IN: [CopyBlogger]

It’s interesting to run into an article about the deeper mindset, truth shared by a bloggger him or herself. Usually the established bloggers don’t show their inner thoughts, while focusing on professional, educational contributions through their posts. But in my case, for being a developer yet to be grown to become truly professional who can contribute significantly, it’s not easy to make regular posts. I wrote about “Why it’s hard for me to blog frequently“ previously and this article by Mr. Truant seems to recognize the beneficial effect of opening up oneself to the readers.

The problem with most blogs and most bloggers is that they’re playing it safe. They’re just “reporting” on things, playing by the rules of what a person should and shouldn’t say in public. If you can buck that trend and talk about what others are feeling but won’t admit, you’ll draw a reaction. Opening up, especially when it’s uncomfortable, will get you more comments.

I guess people often feel difficult to comment on the superior post which may not need any addition or editing. But if the post is about inadequacy of incompleteness of the author or the subject matters, it becomes much easier to add to or edit the inferior post by commenting. Identifying this idea, Mr. Truant listed how to get more comments:

1. Think of something that you feel or that is bothering/affecting you, but which you are reluctant to talk about.
2. Ask yourself if other people are likely to identify with it or to feel the same thing, but are similarly reluctant to admit it. There’s little point to confessing to something that only you feel. (So for instance, perhaps you have a deep desire to rub yourself with rats. It seems unlikely that others will share this desire. But maybe that’s me. Maybe I’m out of touch.)
3. Make your confession, showing yourself in full, naked glory.
4. Watch the comments roll in.

This works because everyone has foibles, but most people are too preoccupied with looking “correct” or “professional” to discuss them. By finding and talking about these “elephant in the room” topics, you’re being brave on behalf of your readers. You’re being the first person to say what everyone is thinking, but which everyone is afraid to admit. You’re giving them permission to feel the same way, to discuss it, to admit it in kind.

While it’s important in blogging to be able to guide and contribute by sharing special knowledge or providing better solutions to the problems, sometimes it’s meaningful to connect with the readers by having the vulnerable communication, making oneself seemingly weaker. Amazingly, people don’t easily attack or slander the humble and  sincere blogger.

But what people really want, I think, is a friend. Not some know-it-all who pretends to like you just so he can make a sale, but a living, breathing human being who is just as screwed up as you are and isn’t afraid to admit it.

Korean version of Designing for a Social Web

I have been posting selected excerpts from the book “Designing for a Social Web” by Joshua Porter. Translating back from the Korean version of the book, I just want to tell the readers that the serial posts of the excerpts is not authorized by the owner of book. I just wanted to share the excerpts so useful to my own projects, and thought the imperfect translation from Korean version back to English may be acceptable.

Following excerpts are not as structured as a serious composition should be, merely combining the selected sentences I took from the book and translated back to English.

• Chapter 1: Emergence of Social Web Era
• Chapter 2: Framework for Social Web Development
• Chapter 3: Sincere Conversation

<< Previous Chapter 4: Bringing people to sign up

Selected excerpts from Chapter 5: Keeping the users constantly satisfied

The real difficulty in running the web service is to find the way to bring people to use it constantly. The first impression which led to have loving relationship quickly fades. The answer is in motivating the users.
Keep paying attention to the users, and it will be rewarded with more ads and sponsors. Remember that these are the effect of the successfully running the service, not the necessities.

1. Understand why people wanted to sign up and use the service
2. Build the right interface which can motivate the users to keep using the service

Why people sign up?

Most people use the web service for simple reason. For example, the users of Amazon give and get helps from one another through reviews (reciprocity). They simply wanted to return the favors. They believe that sharing their experiences can help the other to make sound judgment.
Designing a social web service is not about economical problem, but about social capital problem. This is the list of things related to the social capital to be used in building the right interface:

• identity
• uniqueness
• reciprocity
• reputation
• sense of efficiency
• control
• ownership
• attachment to a group
• fun

Manage identities

We have rights to present our identities freely in online environment. Online anonymity is also about managing identities. If the power and the importance of identities is neglected or denied, these problems may occur:

• Spamming meaningless messages to the mass
• Abusing the service, or using the service not as what the developers intended it to used
• Inappropriate use of commenting
• Pretending to be someone else, deceiving others

Usually, lack of clear identities cause and condone bad behaviors. There will be no way to describe one’s action and to ask for responsibilities or reward the right behaviors if the identities are not known.
Depending on how the service manages the identity, the minimum requirement like using a nickname will be sufficient enough to prevent some abuses.
Profile page is closely related the concept and the value of the web service. Each different web service displays the user profile differently.
The content must dynamically updated and displayed to the users. These are the updating mechanisms:

• Lifestreaming. Showing the latest activities from every source.
• Commenting Wall
• Notification

Be aware of the problem of social network being deteriorated caused by lack of interesting activities beyond signing up and updating profiles.

Emphasize individual uniqueness

The web service should know: What’s it that only this person can do and no one else? What makes each user unique to one another?
For example, Netflix recommends movies based on the reviews the user has been made. The good service recognizes and responds to the uniqueness of the user. There are many ways to respect and encourage the users to express his or her uniqueness:

• Display special copies about certain activities which require participation
• Emphasize that the user can make positive contribution
• Bring out the benefit of his or her unique contribution
• Keep reminding him or her how unique he or she is
• Develop the unique contribution into the meaningful perspective or element used in the service
• Display the page which shows the differences between the contribution of the user to that of others

Maximize reciprocity

Reciprocity is about exchanging what the users gained from one another. People do have tendency to make contribution as a response to the favors they received from the other users met while using the web service. Being able to give is another form of having respectful authority.

Empower reputation

Reputation is built around the opinions of others so have strong objectiveness. The good web service has the clear system of managing and measuring one’s reputation. These are the example criteria:

• The number for friends or fans
• The number of posts
• The ranks of these posts
• The number of comments and their qualities
• The number of posts recommended by others
• The number of first submissions
• The length of being an active user

The reputation plays the important role in collaboration, and the result of collaboration affects the reputation. The three conditions for collaboration to occur according to Robert Axelrod in “The Evolution of Cooperation” are:

1. Possibility to meet again in the future. Staying as the users in the same service increases the possibility.
2. Ability to know about one another. Knowing the reputation alone is strong enough to decide whether to collaborate of not.
3. History of past activities of the users. The best way to judging the reputation is examining the user from the past records.

Promote usefulness

Usefulness can be defined as what benefits the users can obtain from the values of themselves using the web service. Rewarding properly to what the users contributed is how the web service becomes useful to the users.

Allow the power to control

The users often demand the power to control their own contents, whether it’s actually practiced or not. It’s important to the users to have the secure means to control the web service even if they will never use it.

Give ownerships

Let the users feel that this web service is specifically built for them, using the contents of them, and managed by them. Assure the users that it’s meaningful to use the web service. These are the effects of giving ownerships to the users:

• Adorn the contents to be more than what they seem to be
• When the contents are published, the owner takes more responsibilities, by taking care of them to have more values
• Some responsibilities to manage the contents are delegated to the owners, easing the burden of the web service
• The perception about the web site becomes more friendly

However, don’t let this ownership invade the ownerships or the user experiences of the others.

Provide model behaviors

For promoting the right ways to use the web service, the model behaviors of certain group of users can be used.

Develop attachment to the web service

The love for interacting as a group is one of main reasons why people use Internet. Most of the famous websites are for supporting group activities. Community is the very essence of social web service. People becomes the users of the service not only because it’s useful, but also it’s fun.
According to Kathy Sierra, if the web service can help the users to know more about their worlds, and to believe that the web service is exactly what they needed, they can see about themselves under the brighter lights. In other words, they will find themselves to become better than before, strongly motivated.
To receive passion from the users, the designer and developer must give passion to them first.

Next Chapter 6: Building collective intelligence >>

Picture: "Keep Thinking" from thinkinTub

Examining myself very closely, my recent difficulty in blogging is not because I am a total recluse who doesn’t like to share with anyone about anything. Or I can make it worse by labeling myself as a lazy person, but it’s not actually true considering what’s going on in my mind. I do have some topics in mind, but somehow it’s just not as easy to share them with the public as I thought it would. It seems to be a methodical, or a situational problem which I must learn to deal with using the solutions from the experienced bloggers and developers. There are what I suspect to be reasons or excuses for my lack of blogging.

Preoccupied in doing a project. But it’s not ready to be opened and shared yet.

• Because I want to keep it as a secret.
• Still the project in the conceptualizing phase which is still too abstract even to myself.
• Waiting for internal and external encouragement on this, to solidify confidence in the project.

I guess this waiting is the major cause preventing me from actual progression. Also, without opening the minimum information about the project, how can I expect to learn anything from the experienced developers whom I can meet and interact through blogging? I must learn to present and communicate well with the experienced developers.

I am not tuned to the current events.

• Not because I intentionally ignore them, but simply I just want to distinguish facts from opinions and it’s taking some time.
• Due to my lack of professional insight, what I can blog about current events is only the repetition of what’s already there with a little bit of my simple thoughts. It’s not a real contribution in my measure.

To gain more professional and unique insight, it would take a lot of reading and speculating, challenging me to build and re-build knowledge basis. This task must be taken quite seriously and I need find the right way to do it.

I need to have more reading and watching to expand my knowledge and imaginations, which cannot be limited in web browsing.

• Embarrassingly, I began to understand the need to have more various activities including something entirely different from or even against one’s field of study, in my case it’s Computer Science.
• Narrowed perspective, intentionally or unintentionally gained prevent one from developing and sharing his or her experiences or thoughts with others.

I am thinking about having more knowledge in film making, English learning, Bible study, social servitude, and unknown other possibilities. The additional solution is to meet more people from various interests. Though I don’t neglect the value of socializing, it’s been hard for me to be more proactive.

Not utilizing the notes in my journal.

• As a proof for not being lazy, I’ve been keeping journals. However, almost none of the notes are used in blogging. Because of excessive filtering not to jeopardize my private notes, my record keeping has contributed so little for my blogging.
• But most of all, I think it’s lack of confidence in my notes that prevented me to review them more carefully to find the value.

The worst thing that I found while writing this blog, blogging infrequency is the consequence of not following the plan as it is scheduled. Procrastination is the worst kind of enemy for developers and bloggers like myself. It’s not only about unable to do something, but also about taking away the opportunity to do something else, possibly better and more important thing.

And I must free myself from fear of not becoming a responsible contributor. Accepting my current status of being a student of life and knowledge without any set date for graduation, must not be ashamed of utilizing the resources from others especially the open information and I must understand that mature blogging experience require so many trials and error.

In conclusion, not only for my blogging but also for other activities, I must embrace beauty of making mistakes and learning from these valuable experiences.

UPDATE(2009/08/04 16:31) Found a good article related to this blogging problem. [CopyBlogger] The Most Horrible Blog Post Ever